The online world has changed the scenario in the vast majority of sectors. The tourist is there too (and in what way). Currently, we meet a tourist who uses the network to search for information, make reservations and even share how his travel experience has been. A hyperconnected tourist, increasingly demanding, does not hesitate to use the latest technological tools to achieve their goals.
What can tourism companies do in the face of this new paradigm? Adapt. Are you a tour and activity operator and still don’t know how to take care of your online marketing? We bring you the digital marketing tips for tour operators that you need to apply. With the proper backlinks options this is the best option now.
How the website of a tour company should be
The first thing you should be clear about is that the website of a tour operator must be an e-commerce where users can make their reservations. Once you have defined the type of website you need, you will have to take care of its appearance in every way , including the reservation system. Perhaps, at first, you think about using the contact forms to manage reservations manually, but sooner or later you will have to think about making the leap and automating this process.
What image do you want to transmit? The website is responsible for giving credibility to your brand and is the place where you give all the relevant information about yourself as a tour operator and the tours and excursions you offer. Here are some tips to have a quality website:
Take care of your image: it matters what you say, how you say it, but also how it looks. Bet on professional quality graphics and images, as well as a fresh and organized look.
The user experience (UX) is a must: if a user encounters too many complications to achieve their goals on your website, it is likely that they will go to another that makes it easier. The design of your website should be intuitive for the user, making it easy for him to find the information he is looking for, promotions must be visible, updated prices and clear calls to action. Looking for more UX tips? You will find them in the Google Playbook for Travel UX that we have summarized for you.
Always make it clear who you are: your contact page should be easy to find. It is important to show at all times that behind your tour operator website there is a company they can trust. Details such as contact options, physical address, telephone numbers, e-mail and even social networks convey the confidence that users need , more about internet marketing .
The reservation system: if your tourist activities company is starting, you will probably be tempted to have pages of your tours with contact forms to manage reservations manually, but the truth is that sooner or later you will have to end up taking the leap and automate the process with a reservation system and for link building services .