There are several key questions that you will need to ask before you hire a PPC company.
Success
The first question is if they would be willing to share one of their successful case studies from their clients. This is because the case study from one of their previous clients will show you the perspective that the PPC firm will have. In other words, this is why the company will drive the real results that you are looking for. Most of the time, the company will charge you a lot of money, so you want to make sure that can deliver.
Analytics
The second question is the type of analytics and metrics that the company tracks. You want to make sure that you and the PPC firm is on the same page when it comes to the goals of your business. Before they can start on your campaign, everyone will need to have a clear understanding of what the goals of the company are. This is the best way to make sure that the campaign will be successful in giving you the results that you are looking for. You should also be able to get an analytics report on a regular basis.
Costs
The third question is if the costs of run the campaigns going to be more than you have budgeted for. Before you sign a contract with the company, you want to find out what the monthly charge for their services will be. You want to make sure that you are not spending too much money on contract fees or the hourly rate of the agency. It might be a good idea to shop around to a different amount of agencies so that you can compare prices. This is the best way that you will be able to find a price that will work for your company.
Campaigns
The fourth question is about who will be owning the campaigns after they are done. Most of the time, the firm will set up the campaign under the business account and then when the relationship ends, the campaign will stay with the agency instead of with you. This is something that you want to try to avoid if you can. You want to be able to access any of the data from your campaign whenever you want to. Therefore, you will need to make sure that the campaign is set up under your business account and not theirs.
Rate
The fifth question is about the client retention rate. If the firm has a high client retention rate, it means that all of the clients are happy with the work that the firm has done for them. This is the type of firm that you are going to want to work for you. You will be looking for a firm that has a client retention rate of 90 percent or higher. You can also ask how long the clients have been their customers and look for firms that have clients for more than 2 years or more.
Contract
The sixth question is to make sure that you will be able to review the contract before you sign it. You definitely want to understand every aspect of the contract before you sign it. Some of the things that you should look for within the contract is the startup fees, ownership of the data, locked into the contract, and cancellation policy of the firm. If the contract does not feel right to you, then you need to make sure that you avoid signing that contract. Don’t be shy about asking for changes on the contract.
